Net Revenue Retention (NRR) — A SaaS metric that measures how much recurring revenue from your existing customer base you retained over a period — factoring in churn (lost), downgrades, and expansion. Expressed as a percentage. A NRR above 100% means your existing customers grew enough (through upsells, add-ons, expansion) to more than offset what was lost to churn. A NRR below 100% means net shrinkage. Best-in-class SaaS companies often target 110%+.
See also: ARR, MRR, Churn, Expansion Revenue, Customer Health Score, QBR
Related
- Diagnostic.ly Glossary: Terms & Abbreviations A–Z
- Types of Diagnostic Tests: Categories, Methods & Terms
- ARR: Definition & Meaning
- Monthly Recurring Revenue (MRR): Definition & Meaning
- Churn: Definition & Meaning
- Expansion Revenue: Definition & Meaning
- Customer Health Score: Definition & Meaning
- Quarterly Business Review (QBR): Definition & Meaning