Churn — When a client cancels, does not renew, or downgrades their contract — resulting in lost revenue. Think of it like a leaky bucket — revenue keeps getting poured in through new sales, but holes keep losing what you worked hard to gain.
Churn — When a client cancels, does not renew, or downgrades their contract — resulting in lost revenue. Think of it like a leaky bucket — revenue keeps getting poured in through new sales, but holes keep losing what you worked hard to gain.