Press & Brand Kit

Everything you need to write about Diagnostic.ly

Company facts, boilerplate, logos, colors, and media contacts for journalists, partners, and anyone representing the Diagnostic.ly brand.

About the Company

Boilerplate

Approved language for describing Diagnostic.ly. Please use verbatim where possible.

Short (one line)

Diagnostic.ly is a white-labeled, HIPAA-compliant SaaS platform from Global Diagnostics Technologies that helps diagnostics laboratories, healthcare providers, medical device companies, and product manufacturers deliver at-home and remote diagnostics, product training, ecommerce, and compliance programs.

Long

Diagnostic.ly is the two-sided marketplace purpose-built for at-home and remote diagnostics. Built by Global Diagnostics Technologies, the white-labeled, HIPAA-compliant SaaS platform connects diagnostics laboratories with the organizations that order testing — healthcare providers, employers, medical device companies, and product manufacturers — to deliver at-home diagnostics, product training, ecommerce, and compliance programs across last-mile healthcare. The platform traces its roots to World Back to Work, launched in April 2020 to power COVID-era testing for laboratories, the nation’s largest music festivals, Live Nation venues, NASA, colleges, and summer camps. Global Diagnostics Technologies was incorporated in 2023 and relaunched the platform as Diagnostic.ly in 2024.

Fast Facts

Company fact sheet

Product
Diagnostic.ly
Company
Global Diagnostics Technologies LLC
Founder & CEO
David Shor (Founder, CEO & CTO)
Operating since
2020 (as World Back to Work); relaunched as Diagnostic.ly in 2024
Category
White-labeled, HIPAA-compliant SaaS for last-mile healthcare
What it does
Remote & at-home diagnostics, training & education, ecommerce, observation & compliance
Serves
Diagnostics labs, hospitals & medical groups, medical device companies, RPM, pharma & clinical trials, product manufacturers, DTC ecommerce
Notable adopters
Laboratories, major U.S. music festivals, Live Nation venues, NASA, colleges & universities, summer camps
Integrations
LIMs, EHRs, HRIS/ERPs, 3PL, Apple & Android Health
Website
platform.diagnostic.ly
Logos & Marks

Logo downloads

Use the white logo on dark or navy backgrounds. Right-click → Save, or use the download links. For a full-color logo on light backgrounds, contact [email protected].

Diagnostic.ly primary logo, white
Primary logo — White Wordmark for dark backgrounds · PNG
Download PNG ↓
Diagnostic.ly icon mark
Icon / App mark Square mark for avatars & favicons · PNG
Download PNG ↓
Diagnostic.ly logo clear space example
Clear space Keep space equal to the height of the “D” on all sides. Minimum width 120px on screen.
Mark Usage

Do’s and don’ts

Please do

  • Use the supplied logo files without alteration.
  • Place the white logo on the navy brand color or dark, low-detail imagery.
  • Keep clear space around the logo equal to the height of the “D”.
  • Scale the logo proportionally.
  • Refer to the product as “Diagnostic.ly” (capital D, lowercase “ly”).

× Please don’t

  • Stretch, squash, or rotate the logo.
  • Recolor the logo or apply gradients, shadows, or outlines.
  • Place the white logo on light or busy backgrounds with poor contrast.
  • Recreate, re-type, or substitute the wordmark’s typeface.
  • Crop the logo or lock it up with other logos without approval.
Color

Brand palette

Midnight Navy anchors the brand; Signal Cyan is the primary accent for calls to action and highlights.

Midnight Navy#161F3A
Signal Cyan#58D0F5
Mist#F0F6FC
Slate Gray#5B6472
White#FFFFFF
Typography

Typeface

Manrope
The brand typeface across all headings and body copy. Available free from Google Fonts.
Regular 400 SemiBold 600 Bold 700 ExtraBold 800
Leadership & Spokespeople

Media contacts for interviews

David Shor

David Shor

Founder, CEO & CTO LinkedIn →
Dr. Thomas Barrows

Dr. Thomas Barrows

Founder & Chief Medical Officer LinkedIn →
Christine Dura

Christine Dura

Chief Strategy Officer LinkedIn →
Javier Celis

Javier Celis

Head of Product & Implementation
Oliver Vilches

Oliver Vilches

Implementation & Partner Success Lead
Kurt Cellar

Kurt Cellar

Board Member & Principal Investor LinkedIn →
Media Inquiries

Press contact

For interviews, quotes, high-resolution assets, or fact-checking, reach the Diagnostic.ly communications team.

[email protected]