Total Addressable Market (TAM) — The total revenue opportunity available if a product or service achieved 100% market share with zero competition.

See also: SAM, SOM

Related

• Diagnostic.ly Glossary: Terms & Abbreviations A–Z
• Types of Diagnostic Tests: Categories, Methods & Terms
• SAM: Definition & Meaning
• Serviceable Obtainable Market (SOM): Definition & Meaning